OUR TEAM.
We are committed to elevating the sport of badminton, promoting wellness and excellence, and connecting the badminton community through the use of cutting-edge technology. We believe that by working together, we can make a real difference in the world of badminton. Join us in our mission to Ignite the badminton world.
PATRICE BENN
CHIEF EXECUTIVE OFFICER
Patrice Benn is an accomplished media marketing executive with over two decades of experience leading high-performing teams in the National Media, Corporate, Non-Profit, and Government industries. As the Chief Executive Officer of UBX World Corporation, Patrice is responsible for driving the development and implementation of the company's brand monetization strategy. Her unique strengths and expertise enable her to deliver innovative programs that engage key partners, support vigorous expansion, and create value for all stakeholders. Patrice's successful track record of partnership development, coupled with her ability to identify new business opportunities and her commitment to collaborating with local and global organizations, will help to shape a professional development path for high-performing badminton athletes. Under Patrice's leadership, UBX World Corporation is poised for success in branded content, consumer products merchandise, eCommerce, licensing, filmed & immersive entertainment.
HENRIK AXELSEN
CHIEF GROWTH OFFICER
Henrik Axelsen is an esteemed business executive and a marketing specialist who has been in the Marketing and Advertising industry for over thirty years. Henrik joins us as the Chief Growth Officer of UBX World Corporation. With a strong reputation within the badminton community, Henrik is dedicated to collaborating with international entities to promote and foster a professional path for competitive athletes to grow the sport and raise their profile in their respective regions. As the CGO, Henrik bears the responsibility of guiding the strategic direction and overall positioning of UBX World Corporation. He leverages his expertise to forge partnerships and sponsorships, broaden the reach and exposure of badminton, to drive the growth and advancement of the sport on a worldwide level.
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ROMY YOUNG
CHIEF BRAND OFFICER
Romy Young is a highly accomplished Brand Specialist, currently serving as the Chief Brand Officer of UBX World Corporation. With a proven track record of success in the industry, Romy possesses extensive expertise in marketing and production, which he leverages to specialize in brand building for both talent and products. In his role as Chief Brand Officer, Romy is responsible for formulating and executing highly effective brand strategies that enhance the growth and visibility of the UBX World Corporation Products. He brings a wealth of knowledge and experience to his role and is committed to driving the organization's success through innovative brand initiatives and a deep understanding of the market landscape.
CHARLES PYNE
CHIEF OF LEAGUE OPERATIONS CANADA
Charles is an accomplished Chief of League Operations at UBX World Corporation in Canada, where he leads the operations and logistics for the Professional Sports League. His responsibilities encompass managing budgets, coordinating events and programs, and ensuring the seamless operation of the organization. Charles has a proven track record in operations and logistics, having founded the only National semi-pro league in Canada. Charles held several leadership positions in the industry, and his extensive involvement in the badminton community has provided him with a wealth of knowledge and experience that he leverages in his current role.
HOWARD BACH
CHIEF OF LEAGUE OPERATIONS USA
Howard Bach is a distinguished professional who possesses extensive knowledge and experience in sports management and business. Currently serving as the Chief of League Operations at UBX World Corporation in the United States, he oversees all aspects of the organization's operations and logistics with great efficiency. With a former World Champion title representing the United States of America in badminton, Howard's passion for the sport and his ownership of the largest badminton club in California provide a unique perspective to his role. He is dedicated to promoting the growth and success of the sport in the country and commands high respect within the badminton community. As the Chief of League Operations, Howard is responsible for managing budgets and resources, coordinating events and tournaments, and ensuring the seamless operation of UBX World Corporation in the United States. With his vast experience and expertise, he is committed to driving the organization towards sustained growth and success.
SANDY LIM
CHIEF OPERATIONS OFFICER
As the Chief Operations Officer of UBX World Corporation, Sandy brings a unique skill set in team leadership, financial management, and strategic planning. Her ability to manage complex projects and adapt to changing market conditions has helped her clients achieve significant success. With a commitment to community engagement, she works to develop and implement strategies that align with UBX World's mission and values. Sandy is dedicated to defining benchmarks for success and achieving results, while also fostering a positive and collaborative culture that promotes excellence and encourages creativity.
MIKE ANDREWS
CHIEF LEGAL OFFICER
Mike Andrews is a highly experienced international Intellectual Property and Business lawyer and a Registered Trade-mark Agent with over 35 years of practice. He is the Founding and Senior Partner of Andrews Robichaud Professional Corporation, a reputable law firm dedicated to providing exceptional legal services to clients in the fields of domestic and international intellectual property, business and related services. Mike's clients range from small business owners to Fortune 100 companies, and include industry sectors spanning business, high technology, biotechnology, consumer products and services, sports, entertainment and the arts. Mike serves as the Chief Legal Officer of UBX World, where he oversees the corporate legal department and is responsible for the legal affairs of the entire corporation. In this capacity, he provides expert legal counsel to the board of directors, chief executive officer, and other senior management on a wide range of legal matters
IAN LAGDEN
UBX PRO LEAGUE COMMISSIONER
As an integral part of the Canadian legal system, Ian Lagden is professionally educated, insured and licensed by the Law Society of Ontario to protect the public interest, to maintain and advance the cause of justice and the rule of law. With a wealth of International experience in his professional career, Ian became an exceptional BWF Referee, officiating at the highest levels of international competition, including the Pan Am Games and Championships, Commonwealth Games, World Team Championships and World Junior Championships. As a former board member of Badminton Ontario and Badminton Canada's National Officials Committee, Ian is recognized as the authority on badminton officiating policies and procedures in Canada. Currently, Ian serves as the Commissioner of the UBX Professional League, where he is responsible for overseeing its overall operation and administration.
UTSAV SOI
CHIEF PRODUCT OFFICER
Utsav, in his role as Chief Product Officer at UBX World, oversees the development of an Extended Reality (XR) Metaverse dedicated to badminton. He leads a talented team of product, design, and engineering professionals to create a dynamic cross-platform software solution that utilizes cutting-edge technologies such as Augmented and Virtual Reality, Artificial Intelligence, and Blockchain. With over 7 years of experience building technology products and 4 years of expertise in building blockchain ecosystems, Utsav has collaborated with co-founders from several prominent startups such as Paytm, Binance, and Biconomy. In the past, he has received support from well-known investors such as Balaji Srinivasan, a16z, and Y-Combinator.
ALYSE FELDMAN
DIRECTOR OF COMMUNICATIONS + PUBLIC RELATIONS
Alyse Feldman, the Director of Communications and Public Relations for UBX World corporation brings with
her two decades of accomplished experience in the Sports and Entertainment industry. With her proven track record of excellence, she has been appointed to lead the communication strategy for the UBX Professional League. Alyse's specialized expertise in Talent Relations provides a unique advantage in the preparation, support, and direction required to shape the public image of talent, ensuring successful media relations and brand endorsement engagements. Her wealth of knowledge and proficiency in this field will be invaluable to the league, as it seeks to establish a strong and enduring presence in the market.
MARLON PAUL
DIRECTOR OF BROADCAST PRODUCTION
Marlon Paul is a prolific director of Photography with extensive experience as a Director, Content Creator and Editor. Marlon will serve as the Director of Broadcast Production which will include the production of UBX Docuseries featuring the rise of the Badminton Industry in North America and the notable athletes that are the most accomplished in the sport. He will also be responsible for heading up the Television Broadcast Production that will be aired to 110 million viewers across North America. Marlon Paul has worked on documentaries and covered live sports and entertainment programs including and not limited to the NHL, Special Olympics, CFL and in news for notable clients including National Geographic, NBC, ABC, CNN, PBS, CBS, Starz, and Fox in the US, TSN, CBC, City TV, CTV, and Global TV in Canada, ARD in Germany and SABC in South Africa.