"At UBX World we are redefining badminton, uniting the global community, and transforming it into a premier sport in North America. With cutting-edge technology, strategic partnerships, and a relentless passion for excellence, we empower athletes, engage fans, and inspire the next generation of champions. Welcome to UBX World—where the future of badminton begins."
PATRICE BENN
CHIEF EXECUTIVE OFFICER
Patrice Benn, Chief Executive Officer of UBX World Corporation, is a visionary leader redefining the badminton landscape in North America. Recognizing the immense untapped potential of badminton, Patrice is spearheading UBX World to deliver the Ultimate Badminton Experience—a transformative platform that connects players, fans, and stakeholders to the elements of the sport that inspire passion and engagement.
With over two decades of experience as a media marketing executive, Patrice has led high-performing teams across national media, corporate, and non-profit sectors, honing her expertise in strategy, brand monetization, and partnership development. Her leadership drives UBX World’s mission to unite the global badminton community by forging partnerships with stakeholders and professional athletes to uphold the integrity of the game while amplifying fan engagement.
Under Patrice’s direction, UBX World is building a dynamic platform that leverages cutting-edge technology and innovative programs to connect players and fans at every level. Her strategic focus on collaboration, growth, and sustainability ensures the successful execution of UBX’s bold vision: to establish badminton as a leading professional sport in North America while creating value for players, partners, and fans worldwide. Patrice’s ability to inspire innovation and deliver results positions UBX World as the future of badminton sports entertainment.
DAN BLIKE
CHIEF TECHNOLOGY OFFICER
Dan Blike, Chief Technology Officer of UBX World, drives innovation through cutting-edge technology, uniting the global badminton community under a unified platform. With a Bachelor of Science in Computer Engineering from California Polytechnic State University, San Luis Obispo, and a minor in Psychology, Dan blends technical expertise with an understanding of human behaviour to create impactful, user-centered solutions.
At UBX World, Dan has spearheaded the development of the World Badminton Rating system and integrated league and tournament management tools that power the UBNext Leagues and recreational programs. His SaaS suite of technology ensures a seamless experience for players, coaches, and organizers, offering scalability, security, and connectivity. By aligning these tools with UBX World's mission, Dan facilitates global engagement and fosters growth within the badminton community.
With expertise spanning software development, microservices, and DevOps, Dan’s leadership combines startup agility with corporate discipline. His focus on maintainability, security, and strategic partnerships ensures UBX World’s platform remains at the forefront of sports technology. As a visionary problem solver, Dan’s work empowers UBX World to redefine badminton and connect players worldwide.
HOWARD BACH
DIRECTOR OF ATHLETE DEVELOPMENT
Three-time U.S. Olympian and World Champion, Howard Bach, leads as the Director of Athlete Development at UBX World Corporation, bringing a wealth of experience to advancing badminton in the United States and Canada. Howard is dedicated to building a sustainable athlete development pathway, guiding players from grassroots and high school levels to collegiate programs and beyond, with a vision to establish high-quality varsity badminton programs and a future NCAA league.
Working closely with athletic directors, coaches, and experts in nutrition and mental health, Howard ensures athletes receive holistic support for both performance and personal growth. As a former World Champion, club owner, and certified Level 2 Coach, his deep understanding of the sport enables him to deliver programs that foster excellence on and off the court.
Howard’s commitment to enhancing badminton infrastructure and partnering with schools ensures athletes have the resources to succeed academically and athletically, positioning UBX World as a leader in growing the sport across North America.
RASMUS QUIST PEDERSEN
COMMERCIAL GROWTH DIRECTOR
Rasmus Quist Pedersen brings a unique blend of strategic expertise and analytical acumen to his role as Commercial Growth Director at UBX World. With a proven history as a business advisor and strategy specialist to the world-renowned badminton champion Viktor Axelsen, Rasmus has been instrumental in crafting high-impact growth strategies tailored for success in global markets.
As a Partner at Quist Axelsen —a distinguished value-oriented fund based in Dubai—Rasmus honed his skills in market analysis, portfolio management, and quantitative equity investments. His role involves extensive analytical work on both potential and current equity holdings, leveraging advanced tools such as machine learning and internal scoring systems developed in Delphi and Python to drive precision and performance.
At UBX World, Rasmus applies his extensive experience in strategy, financial analysis, and business development to propel the brand's vision of launching the first professional badminton league in North America. His expertise in global equity markets and data-driven decision-making positions him as a vital asset in scaling UBX World’s commercial footprint and establishing sustainable partnerships. Rasmus's commitment to innovation and excellence aligns seamlessly with UBX World’s mission to elevate badminton into a premier global sport, driving growth and engaging fans worldwide.
SANDY LIM
DIRECTOR OF OPERATIONS
As Director of Operations at UBX World Corporation, Sandy Lim leads the charge in ensuring seamless execution of the organization’s initiatives while driving efficiency, scalability, and measurable results. With extensive experience in team leadership, financial management, and strategic planning, Sandy is adept at managing complex projects and aligning them with UBX World’s mission to revolutionize badminton as a premier global sport.
Sandy oversees the optimization of workflows to enhance productivity across key initiatives, including the UBX Professional League and community development programs like the UBNext Series. She also manages budgets and resource allocation to ensure financial sustainability while maximizing impact for players, fans, and partners. Her leadership fosters a collaborative and results-driven culture, empowering cross-functional teams to meet ambitious goals and deliver high-quality outcomes.