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We are committed to elevating the sport of badminton, promoting wellness and excellence, and connecting the badminton community through the use of cutting-edge technology. We believe that by working together, we can make a real difference in the world of badminton. Join us on our mission to connect the badminton world.



Patrice Benn is an accomplished media marketing executive with over two decades of experience leading high-performing teams in the National Media, Corporate, Non-Profit, and Government industries. As the Chief Executive Officer of UBX World Corporation, Patrice is responsible for driving the development and implementation of the company's brand monetization strategy. Her unique strengths and expertise enable her to deliver innovative programs that engage key partners, support vigorous expansion, and create value for all stakeholders. Patrice's successful track record of partnership development, coupled with her ability to identify new business opportunities and her commitment to collaborating with local and global organizations, will help to shape a professional development path for high-performing badminton athletes. Under Patrice's leadership, UBX World Corporation is poised for success in branded content, consumer products merchandise, eCommerce, licensing, filmed & immersive entertainment. 

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Henrik Axelsen is an esteemed business executive and a marketing specialist who has been in the Marketing and Advertising industry for over thirty years. Henrik joins us as the President of UBX World Corporation. With a strong reputation within the badminton community, Henrik is dedicated to collaborating with international entities to promote and foster a professional path for competitive athletes to grow the sport and raise their profile in their respective regions. As the President, Henrik bears the responsibility of guiding the strategic direction and overall positioning of UBX World Corporation. He leverages his expertise to forge partnerships and sponsorships, broaden the reach and exposure of badminton, to drive the growth and advancement of the sport on a worldwide level. 




Rasmus Quist Pedersen is appointed by the Board of Directors to assist with planning, directing and advise on the investor relations policies, objectives and initiatives of the UBX organization. Rasmus is a seasoned Senior Portfolio Manager with an illustrious career spanning over ten years in the finance industry. Currently serving as the Senior Portfolio Manager at Maj Invest Global Value Equities, a prominent value-oriented fund headquartered in Copenhagen, Denmark, Rasmus plays a pivotal role in driving investment excellence. Rasmus' Advisory journey is characterized by a steadfast commitment to a robust value-oriented philosophy and a consistent track record of success since its inception. Rasmus's role involves extensive analytical work on potential and existing equity holdings, showcasing his prowess in financial analysis. Furthermore, Rasmus is renowned for his contributions to the development of internal scoring systems, utilizing languages like Delphi and Python. His expertise extends to quantitative equity investment systems, adding a dynamic dimension to his portfolio management capabilities.With a wealth of experience and a strong commitment to investment excellence, Rasmus Quist Pedersen is a driving force in the world of finance, delivering impressive results and value to his clients and stakeholders.

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Stefan Kovach is a seasoned commercial executive with a track record of growing digital businesses to new heights. With an illustrious career spanning over two decades, Stefan has honed his expertise in the travel, sport, and i-gaming sectors. Stefan's career trajectory mirrors the evolution of the digital landscape, from the nascent days of the internet and the dotcom boom to the subsequent e-commerce, mobile, and social revolutions. In recent years, he has embraced decentralized technologies, expanding his already impressive skill set. As Chief Strategic Advisor, Stefan will be responsible for the development and execution of UBX's commecial strategies to help grow its fan base and deliver against its financial growth objectives.


Stefan has shown adeptness throughout his career at creating and scaling businesses through a clear strategic vision and the ability to create strong product market fit. He boasts a stellar track record of managing digital enterprises, propelling sales, crafting powerful branding and marketing strategies, and overseeing substantial growth. We look forward to having someone with his breadth of knowledge and experience help UBX engage the next generation of badminton fan through new and existing distribution channels and technologies. 




Howard Bach, a distinguished three-time US Olympian and World Champion, assumes the pivotal role of Director of Performance Development at UBX World Corporation. In this capacity, Howard meticulously oversees all aspects of athlete development programs, forging vital connections with nutritionists, athletic coaches, and mental health professionals to provide a holistic athlete experience. Drawing from his exceptional background as a former World Champion, co-owner of a renowned badminton club, and possession of BWF certified Level 2 Coach credentials, Howard brings a unique and insightful perspective to his role. His unwavering commitment to advancing the sport of badminton has earned him profound respect within the community. As Director of Performance Development, Howard demonstrates adept management of budgets and resources, orchestrating events and tournaments with precision to ensure the seamless operation of UBX World Corporation's programs. Leveraging his extensive expertise, he is steadfastly dedicated to propelling the organization toward enduring growth and resounding success. Howard Bach's contribution is paramount to our commitment to excellence.




As the Director of Operations of UBX World Corporation, Sandy brings a unique skill set in team leadership, financial management, and strategic planning. Her ability to manage complex projects and adapt to changing market conditions has helped her clients achieve significant success. With a commitment to community engagement, she works to develop and implement strategies that align with UBX World's mission and values. Sandy is dedicated to defining benchmarks for success and achieving results, while also fostering a positive and collaborative culture that promotes excellence and encourages creativity. 




Mike Andrews is a highly experienced international Intellectual Property and Business lawyer and a Registered Trade-mark Agent with over 35 years of practice. He is the Founding and Senior Partner of Andrews Robichaud Professional Corporation, a reputable law firm dedicated to providing exceptional legal services to clients in the fields of domestic and international intellectual property, business and related services. Mike's clients range from small business owners to Fortune 100 companies, and include industry sectors spanning business, high technology, biotechnology, consumer products and services, sports, entertainment and the arts. Mike serves as the Chief Legal Officer of UBX World, where he oversees the corporate legal department and is responsible for the legal affairs of the entire corporation. In this capacity, he provides expert legal counsel to the board of directors, chief executive officer, and other senior management on a wide range of legal matters 




As a former National Badminton player, Utsav Soi is passionate about the UBX athlete first mandate. Renowned as an Artificial Intelligence expert on LinkedIn, Utsav plays a pivotal leadership role in our organization, spearheading the development of an innovative Extended Reality (XR) Metaverse dedicated to badminton. In his capacity as Product Director, Utsav oversees a dynamic team of professionals in product development, design, and engineering. Together, they are crafting a cutting-edge cross-platform software solution that leverages the latest technologies, including Augmented and Virtual Reality, Artificial Intelligence, and Blockchain. Utsav brings to the table a wealth of experience, with over 7 years dedicated to building technology products and a solid 4-year expertise in constructing blockchain ecosystems. His collaborative spirit is reflected in past partnerships with co-founders from influential startups such as Paytm, Binance, and Biconomy. Noteworthy is Utsav's track record of garnering support from prominent investors, including the likes of Balaji Srinivasan, a16z, and Y-Combinator. With his strategic vision and deep industry knowledge, Utsav Soi is a driving force behind the technology and innovation at UBX World.

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Romy Young is a highly accomplished Design Specialist, currently serving as the Creative Design Director of UBX World Corporation. With a proven track record of success in the industry, Romy possesses extensive expertise in photography and design, which he leverages to specialize in brand building for both talent and products. In his role as Creative Design Director, Romy is responsible for formulating striking visuals that transcend. He brings a wealth of knowledge and experience to his role and is committed to driving the organization's success through innovative visual stories that leave a lasting impact.




As an integral part of the Canadian legal system, Ian Lagden is professionally educated, insured and licensed by the Law Society of Ontario to protect the public interest, to maintain and advance the cause of justice and the rule of law. With a wealth of International experience in his professional career, Ian became an exceptional BWF Referee, officiating at the highest levels of international competition, including the Pan Am Games and Championships, Commonwealth Games, World Team Championships and World Junior Championships. As a former board member of Badminton Ontario and Badminton Canada's National Officials Committee, Ian is recognized as the authority on badminton officiating policies and procedures in Canada. Currently, Ian serves as the Commissioner of the UBX Professional League, where he is responsible for overseeing its overall operation and administration. 

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