Updated: Mar 17
The UBX Professional League inaugural season kicks off in Summer 2024 with Eight North American teams
Toronto, ON – UBX World Corporation is proud to announce the creation and launch of the UBX Professional Badminton League, the first professional badminton league in North America. Featuring the top-ranked players from around the world by the Badminton World Federation (BWF), UBX Professional League is a ground-breaking professional badminton league designed to engage, entertain, and showcase excellence in the sport. The inaugural season will be hosted in North America in Summer 2024, with other stops on the UBX Global League Tour to be announced.
With eight teams (four in the US and four in Canada), UBX Professional Badminton League is ushering in a new era of badminton designed to support professional athletes in the sport – the way they train, the way they play, and the way they work. Badminton is the second most-played sport in the world with 220 million participants and boasts the fastest-moving object in all sports, the shuttlecock (birdie), with a record speed clocked at 493 km/hour. Despite its popularity, badminton has yet to be given a platform to showcase its entertainment value to a North American broadcast audience.
UBX World Corporation has partnered with the World’s #1 ranked player, Danish-born Viktor Axelsen (2017 and 2022 World champion, 2020 Olympic champion, and three-time European champion) as a beacon of excellence meant to inspire and to raise the profile of the sport in North America.
"I am excited to be a part of promoting and growing the sport of badminton in North America. I believe there is a lot of potential for the sport in the region, and I want to be a part of that growth. Partnering with UBX World Corporation and the UBX Professional Badminton League allows me to be at the forefront of showcasing badminton in North America in a unique and innovative way, and I'm looking forward to working with them to help raise the profile of the sport globally." - Viktor Axelsen
Registration for tickets to attend league games is now open. Advance registration entitles fans to exclusive experiences and promotional items including meet-and-greet opportunities with UBX League participants and one-of-a-kind merchandise.
About UBX World Corporation
At UBX World Corporation, our goal is to raise the profile of badminton as we inspire a standard of excellence. We believe that wellness is the foundation of sustainable development and we are committed to using the sport of badminton to build a community that promotes physical and mental health, as well as social and environmental sustainability. To facilitate universal engagement and participation in badminton, we strive to deliver leading immersive technology developed on decentralized platforms. To achieve our mission, we work with a wide range of partners including local clubs, national associations, and global organizations to deliver recreational training programs, high-performance training, and a professional league. We believe that by promoting the value of sustainable development goals, we can make a positive impact on communities around the world.
Connect with UBX World Corporation on social:
linkedin.com/company/ubxproleague
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Media Contact:
Alyse Feldman, Director of Marketing & Communications alyse@ubxworld.com